Communication & Brand Strategy
Lenera is a next-generation biotechnology company creating bespoke, species-agnostic luxury biomaterials through cellular agriculture. I defined the brand positioning and communication strategy, building a clear narrative at the intersection of sustainability, innovation, and luxury, and preparing the brand for market entry and strategic partnerships.
Commissioned for Terramoto Studio.
UGG EUROPE ● CREATIVE DIRECTION + PRODUCTION
An intimate dinner celebrating the sun-soaked spirit of UGG at BoucheBouche, hosted with Karla Otto. I co-led the creative direction alongside Kind Purposes, bringing UGG’s identity to life through tactile details and warm, sensorial storytelling. Photos by Bouche Paris.