Pioneers of adaptogenic-powered beauty, Herbar is a fungi-forward skincare brand leveraging adaptogens to tackle modern-day stresses. Established by Catarina Oliveira and Rui Liu in 2022, Herbar organized an afternoon event at StudioRise, Lisbon's premier cycling studio, to enhance local brand visibility and build community. The development of the communication strategy and management of PR efforts ensured the brand’s unique message effectively engaged its target audience.