VICTORIA'S SECRET SPRING BRAND TRIP
Creative Production
Celebrating the global launch of the Cool-Air Bra, Victoria’s Secret brought together creators and entrepreneurs in the warmth of Phuket, Thailand, to reconnect with the body as the most natural technology. Through moments of movement, stillness, and discovery, they were invited to shed expectation and experience comfort as liberation.
Commissioned for FRENS and Karla Otto.
UGG STUDIO, PARIS FASHION WEEK
Creative Production
A multi-layered UGG Men's experience brought together wholesale partners, media, and cultural creators during Paris Fashion Week, offering an experiential perspective on the brand's evolution. The experience traced UGG's journey from its roots in craftsmanship and comfort to its contemporary expression of design and cultural relevance.
Commissioned for FRENS and Karla Otto.
BURBERRY FESTIVE DINNER
Creative Production
The Burberry Festive Dinner marked the holiday season with a nod to British heritage, hosted as an intimate gathering at La Petite Chaise in Paris among close friends of the brand. The evening unfolded with warmth and joy, anchored by exceptional cuisine and a shared sense of togetherness that made for a memorable night around the table.
Commissioned for FRENS and Karla Otto.
Creative Production, Curational Support
A home for Portuguese fashion and design, where heritage and innovation shared the same rooms through installations, a pop-up store, workshops, and live presentations. I worked on the creative production, set design, and curatorial support—coordinating designers and artists to shape a cohesive, immersive experience.
UGG EUROPE PRESS DINNER
Creative Direction, Event Production
An intimate dinner celebrating the sun-soaked spirit of UGG at BoucheBouche, hosted with Karla Otto. I co-led the creative direction alongside Kind Purposes, bringing UGG’s identity to life through tactile details and warm, sensorial storytelling.
Photos by Bouche Paris.
LENERA
Communication & Brand Strategy
Lenera is a next-generation biotechnology company creating bespoke, species-agnostic luxury biomaterials through cellular agriculture. I defined the brand positioning and communication strategy, building a clear narrative at the intersection of sustainability, innovation, and luxury, and preparing the brand for market entry and strategic partnerships.
Commissioned for Terramoto Studio.
HERBAR
Strategy, PR
Pioneers of adaptogenic-powered beauty, Herbar is a fungi-forward skincare brand leveraging adaptogens to tackle modern-day stresses. Established by Catarina Oliveira and Rui Liu in 2022, Herbar organized an afternoon event at StudioRise, Lisbon's premier cycling studio, to enhance local brand visibility and build community. The development of the communication strategy and management of PR efforts ensured the brand’s unique message effectively engaged its target audience.
MENEZ & PARLAMENTO
Communication Strategy, Pr
Menez, a Porto store founded by Beatriz Ribeiro specializing in fresh flowers and curated objects, collaborated with Parlamento, a Lisbon-based collective of niche and familiar brands that contribute to the local culture and community, to host flower arrangements pop-ups. The communication strategy and PR management were handled to ensure the project’s success in connecting with its intended audience.
CONVIVIAL TABLE ON TOGETHERNESS
The Convivial Table On Togetherness explored the concept of togetherness after many months apart, examining relational aesthetics from a broader perspective that includes anthropological viewpoints (the dynamics of being apart and together) and multi-species affiliations (bacteria, fungi, animals, and plants). Through fermentation, symbiotic pairings, and aesthetic cues, we brought these themes to the forefront of our discussion.
